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IRI Details Consumer & CPG Behavior in COVID-19

Offers access to COVID-19 dashboard and info portal.

IRI is monitoring COVID-19 and has released a new report, “Then and Now: Consumer and CPG Behavior During Economic Downturns,”  in which it looks at life in lockdown and explores what might be learned from past recessions.   The market research firm has two resources for brands: a COVID-19 Dashboard and the IRI COVID-19 Info Portal.   According to IRI, consumer attitudes shifted during the past few weeks, buying trips for many products increased with the onset of pantry stocking, but consume...

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